Project Category: Promotional
About: Blogalicious is an annual blogging conference held in Miami. For this project, Kia Motors had their new model Cadenza on site for bloggers to review from the back seat.
Position: Editor
My job here was to cut individual blog reviews in real time. Over the course of two days, our two-person edit team delivered over 100 content videos to the client from our hotel room edit bay.
Production Secret: It's all in the keys...
The key to quick and accurate edits is just that- the keys. You have to know your keyboard shortcuts and train your hand, in addition to knowing the many ways to work your edit system to your advantage. It can be complicated moving across platforms as well. At the time, I was required to work on Final Cut Pro for a client I was working with full time, but this edit had to be done on Premiere. It's sort of like driving a car on the left or right side of the road. It's the same thing in theory, but in practice you have to know how to switch your brain to the correct system when it counts. Working with other editors is a big advantage, sharing secrets and helping each other work through complicated edits.
